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Shaq and Mike Miller Are Launching an Energy Drink in Hong Kong


The two basketball stars are looking to expand their market to Asia

L.I.F.E. stands for Let It Fly Energy.

Former and current NBA stars Shaquille O’Neal and Mike Miller are launching an energy drink line in Hong Kong called L.I.F.E for Asia, which stands for Let It Fly Energy.

South China Morning Post reports that the same energy drink was launched in the United States back in 2012, but is being reformulated for consumers in Asia. The energy drink will be sold first in Hong Kong and Macau, gradually expanding to stores throughout China by the end of the year.

L.I.F.E. is a carbonated drink “specially formulated to suit the Asian palate.” It is targeted to young athletes across China and Hong Kong and is said to taste “sweet” and “fruity.”

“Hong Kong is such a great market to launch L.I.F.E. as it is a hugely vibrant and exciting city and place where youth culture plays an important role in influencing other markets across the Asian Pacific region,” Mike Miller, forward for the Portland Trail Blazers, told Coconuts Hong Kong.

L.I.F.E. is available in stores across Hong Kong, including 7-Eleven.


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The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

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Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


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Brand-new and just for you!

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Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


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Brand-new and just for you!

Our hottest products in limited-edition flavors, all in one bundle. Get the New & For You Bundle before it’s gone!

Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


Shaq and Mike Miller Are Launching an Energy Drink in Hong Kong - Recipes

Brand-new and just for you!

Our hottest products in limited-edition flavors, all in one bundle. Get the New & For You Bundle before it’s gone!

Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


Shaq and Mike Miller Are Launching an Energy Drink in Hong Kong - Recipes

Brand-new and just for you!

Our hottest products in limited-edition flavors, all in one bundle. Get the New & For You Bundle before it’s gone!

Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


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Brand-new and just for you!

Our hottest products in limited-edition flavors, all in one bundle. Get the New & For You Bundle before it’s gone!

Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


Shaq and Mike Miller Are Launching an Energy Drink in Hong Kong - Recipes

Brand-new and just for you!

Our hottest products in limited-edition flavors, all in one bundle. Get the New & For You Bundle before it’s gone!

Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


Shaq and Mike Miller Are Launching an Energy Drink in Hong Kong - Recipes

Brand-new and just for you!

Our hottest products in limited-edition flavors, all in one bundle. Get the New & For You Bundle before it’s gone!

Welcome in dreamy tropical vibes with new limited-edition Banana Cream Whole Blend IsaLean® Shake!

The perfect flavor for an energizing citrus boost!

Enjoy a real slice of life with the limited-edition Lemon Sorbet Plant-Based Whole Blend IsaLean® Shake!

The perfect savory snacks!

Enjoy the tangy new flavor of our limited-edition Homestyle Ranch Flavor Harvest Thins™!


Watch the video: NBA Champ Mike Miller Launches Energy Drink in HK (January 2022).