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Addressing service, the invisible product

Addressing service, the invisible product



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Every foodservice operator understands that service is an invisible product

This video post is part of Sullivision on NRN.com, a resource center for restaurants looking for service, leadership and sales-building techniques from industry expert and NRN columnist Jim Sullivan.

Every foodservice operator understands that service is an invisible product. But service quality—like food quality—must be consistent in order to acquire and maintain more customers.

Most operators have all kinds of controls and processes in place to insure consistency in their food and beverage, but the majority of these very same operators allow their service to vary from shift to shift, manager to manager and guest to guest.

This short video from the DVD 60 Second Lessons in Leadership explores the dollar cost and retention impact of inconsistent service, selling and menu merchandising. Show it to your managers, servers and kitchen crew to help them understand the impact of quality and consistency in every facet of operations, not just food and beverage.

Jim Sullivan is chief executive and founder of Sullivision.com, which designs leadership, service and sales-building products, programs and services for the Top 200 restaurant and retail brands worldwide. Clients have included McDonald’s, American Express and Walt Disney Company. More information on Sullivision and its products and services can be found at Sullivision.com.

Follow Jim Sullivan on Twitter: @Sullivision


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.


Invisible ink is any substance that you can use to write a message that is invisible until the ink is revealed. You write your message with the ink using a cotton swab, dampened finger, fountain pen, or toothpick. Let the message dry. You might also want to write a normal message on the paper so that it doesn't appear to be blank and meaningless. If you write a cover message, use a ballpoint pen, pencil, or crayon, since fountain pen ink could run into your invisible ink. Avoid using lined paper to write your invisible message for the same reason.

How you reveal the message depends on the ink you use. Most invisible inks are made visible by heating the paper. Ironing the paper and holding it over a 100-watt bulb are easy ways to reveal these types of messages. Some messages are developed by spraying or wiping the paper with a second chemical. Other messages are revealed by shining an ultraviolet light on the paper.